Focused Business Model
As a private market specialist with no other lines of business, MavensWood is devoted to the development of strategy and private market portfolios and strives to deliver exceptional returns and service to its select like-minded investors.
MavensWood Investment Committee, which comprises senior managing directors, has private market experience that spans decades, and collectively, the firm’s partners have, on average, decades of building business, growing and transforming.
Industry Expertise
Consumer and Business Services
MavensWood focuses to invest in business models with recurring revenue that benefit from emerging trends or changing consumer behaviour. We have identified a resurgence in home cooking during COVID and we invested in a Elakkai Food Science. Please visit other Active Investments
Lifestyle and Healthcare
MavensWood seeks opportunities in Lifestyle market to cater the younger generation and business models that impact the global ageing population. The single most growing population segment wordwide are the aeging population and out strategy is to create an impact. The Active Investments
Digital and Software
With deep expertise in Digital and emerging technology, we aim to invest in the transformation and journey through innovation and deliver value. We have taken active interest in deep tecnology like AI and Drone. Please see Active Investments
Partnering with Management
Investment Criteria
- Market Positioning, Leadership and Strategy
- High Free Cash Flow
- Family Business and SME
- Investment Risk and Control
- Opportunity and Appetite for Transformation

Value Creation
Business Strategy
At the core of Business Strategy is the partnership with the Management to create a value plan that includes strategic asset allocation, product portfolio optimisation and 4Ps of marketing.
Transformative Acquisitions
MavensWood seek to opportunistically invest to acquire complimentary business to augment the services and product line of the portfolio companies.
Operational Excellence
Operational excellence, through turnaround and technology transformation, had been the core of the MavensWood value enhancement philosophy. We work with the management team to execute mission-critical operational transformation to unlock the value.
Management Augmentation
MavensWood partners with the management of the Portfolio business to review the executive performance, recruit experienced board of directors, and bring the value of wide network of expertise. The new team infuses the required energy, direction and execution.
Approach to Liquidity
Market Dynamics
With a consensus driven approach to maximise the benefit to all the stakeholders, we aim to deliver the return by taking advantage of market dynamics, timing and trends.
Private Equity Exit Strategy
Flexible Timeline
MavensWood is a patient inventor and aim to remain invested while it can add value to the portfolio company. We take a flexible approach and aim to exit at a natural page of three to five years .
Multiple Exit Scenarios
MavensWood keep the exit options open to various alternatives. While the nature of out portfolio suits strategic sale, M&A transactions, we are always open to initial public offerings.